Where to Buy Nicotine Pouches in Australia?
August 14, 2024
Exciting changes are on the horizon for VELO in Europe and Switzerland starting in January 2024. A significant rebranding will take place, encompassing a fresh design and renaming of products.
The slow rollout of the new can is meant to help customers quickly identify their preferred snus. Stickers will be placed on the top six Velo cans instead of the typical printing. Underneath these stickers is the updated design, which can be uncovered by peeling off the sticker. Eventually, these stickers will be taken off to fully introduce VELO’s refreshed design.
| Previous Name | New Name |
| Velo Carribean Spirit | Velo Twisted Pineapple |
| Velo Freeze X-Strong | Velo Mighty Peppermint |
| Velo Freeze Max | Velo Mighty Peppermint Max |
| Velo Elderflower Spritz | Velo Zesty Elderflower |
| Velo Eucalyptus | Velo Zingy Eucalyptus |
| Velo Ice Cool Slim | Velo Crispy Peppermint |
| Velo Ice Cool Mini | Velo Crispy Peppermint Mini |
| Velo Iced Melon Mini | Velo Wintery Watermelon Mini |
| Velo Mint | Velo Witty Spearmint |
| Velo Frosty Grapefruit | Velo Arctic Grapefruit |
| Velo Fresh Jalapeño | Velo Lime Flame |
| Velo Freeze Ultra | Velo Mighty Peppermint Ultra |
| Velo Royal Purple Mini | Velo Groovy Grape Mini |
| Velo Liquorice | Velo Lofty Liquorice |
| Velo Tropic Breeze | Velo Breezy Mango |
| Velo Ruby Berry | Velo Blushy Berry |
| Velo Royal Purple Strong | Velo Groovy Grape Strong |
| Velo Cool Storm | Velo Peppermint Storm |
| Velo Easy Mint Mini | Velo Spiffy Spearmint Mini |
The rebranding of well-known products such as VELO Freeze Max, VELO Ice Cool, and VELO Tropic Breeze and others is happening to improve their taste and overall look of the tins. The goal is also to make it easier for snus users to choose their preferred product by introducing clearer can designs and labels. Moreover, a new point system from 0-6 is being introduced to give a better indication of the nicotine strength in the products.
The rebranding process will occur in two phases. Following the name changes in January 2024, the top-selling VELO nicotine pouches will come in cans with a removable sticker showcasing the previous name and design. Upon removing the sticker, the new name and design will be revealed underneath.
